The International Make-Up Artist Trade Show, or IMATS, is the world’s largest celebration of make-up artistry. Thousands of make-up artists, exhibitors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and the Battle of the Brushes student make-up competitions, where international make-up students race to create winning looks.
Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Emmy Award-winning make-up artist and Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders.
International make-up artists working on top TV and film productions will be found in Toronto from 26 to 27 August. From Oscar and Emmy winners to global editorial artists, a network of experts come to IMATS Toronto ready to share their tales from the sets, their beauty and character make-up techniques and their tips on how to break into the industry. Established in 2009, this show also brings you top vendors and memorable experiences.
Jade Displays is looking forward to working with you for your booth at next year’s IMATS LA in Jan 12-14, 2018
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