Global wines and spirits reach astonishing levels

September 21, 2016

ProWine China 2016:

Global wines and spirits reach astonishing levels as the number of exhibitors and trade visitors continues to grow 


Since the organizer’s last update in June 2016, a multitude of new exhibitors from countries including Spain, Ecuador, Singapore, Hungary, Kazakhstan, Moldova, Belarus and Latvia have been added to the exhibitor list. Distell, one of South Africa’s leading producer of wines and spirits will be presenting their premium product collections at the trade fair. True Heritage Brew Singapore Pte Ltd will be showcasing the famous Singapore Sling. Cooperativa Vitivinícola da Ilha do Pico, C.R.L. from Portugal is expected to present fine wines from Pico Island Vineyards, which were recognized as a UNESCO World Heritage site. Moreover, award-winning vineyards from the national wine competition in Kazakhstan will also take part in the event. International exhibitors from around the world will gather in Shanghai for ProWine China’s 2016 showcase, which takes place during November 7th to 9th in the Shanghai New International Expo Center.


ProWine expands promotion work in more cities

ProWein Düsseldorf, held annually in March, has become the world’s No.1 trade fair for wines and spirits. As a direct extension of the ProWein family, ProWine China is far ahead of wine and spirit trade fairs in Mainland China, boasting unparalleled quality and assemblage of international exhibitors. ProWine China is undoubtedly the ideal resource for Chinese importers, distributors, and retailers search for the perfect labels from the most diverse vineyards. The last ProWine China, held in November 2015, successfully attracted 10,300 trade visitors, increasing 25% over the 2014 edition. This year’s ProWine China is expected to gain even more visitors through cooperation and joint efforts with industry partners.





Vinehoo, an integrated e-commerce site for sales of wines in China, will cooperate with ProWine China in recruiting more trade visitors to the event in Shanghai. Vinehoo’s diverse business projects include,, China’s Wine List of the Year Awards, China’s Blind Tasting Competition, partnership with restaurants and public relations activities. By tapping into Vinehoo’s diverse resources of wine distributors, importers, sommeliers and restaurant managers, more visitors will be drawn to ProWine China 2016.  






Since 2014, ProWine China has been teaming up with WINE 100, organizers of the WINE 100 Challenge. Each year, the WINE 100 organizer runs tours to showcase award-winning wines in major wine-consuming cities in China.  In August and September, ProWine China will join WINE 100 on tours, starting in Northern China.  The tour is scheduled to include Harbin, Shenyang, Beijing, Taiyuan, Xi'an, Wuhan, Guangzhou, Fuzhou, Nanjing, Kunming, Guiyang and Changsha. Through these events, ProWine China expects to boost visitors to the trade fair.






China’s Blind Tasting Competition is one of the first professional nation-wide competition for wine enthusiasts, where industry practitioners come together and compete with their abilities of blind tasting. The 2016 competition is expected to take place in over 50 cities under the patronage of influential local organizers including local media outlets, opinion leaders, wine education institutions, and wine trading companies. 8,000 candidates are expected to participate in this year’s competition. ProWine China will also engage in event marketing and providing the latest news in all 50 cities where the competition will be held.


On top of promoting the trade fair, ProWine China has also launched the Very Important Buyer (VIB) program in cities which maintain major wine imports or hold key purchasers. Travel expenses for VIBs to Shanghai will be covered by ProWine China.  Furthermore, the organizer plans to host promotional campaigns in Tianjin, Hefei, Yantai, Zhengzhou, Qingdao and Nantong to share the latest news and updates from the trade fair and to invite local buyers to visit. Quality buyers please get in contact with Mr. Josh Gu at

ProWine China will feature a Spirits Bar

ProWine China 2016 will feature a Spirits Bar, where exhibitors have the opportunity to showcase products for public tasting. The organizer is honored to host the Hong Kong Bartenders’ Association, who will be in charge of the Spirits Bar stand for three days during the fair.


Neil Wong, President of the Hong Kong Bartenders’ Association, explained: “The Hong Kong Bartenders’ Association is delighted to be managing the Spirits Bar at ProWine China 2016. The Spirits Bar will be operated by professional bartenders from Hong Kong and the Chinese mainland and include Guest Bartenders offered by exhibitors to the exhibition. For exhibitors who don’t have their own bartenders at the show, the Spirits Bar can also provide an opportunity for them to showcase their products. Exhibitors may provide us a recipe of the best cocktails using their products and our professional bartenders will make and sample your cocktails to the professional audience of F&B trade; restaurant and bar managers; bartenders and distributors attending ProWine China 2016. The Shanghai and the Chinese market for cocktails and spirits has grown rapidly in recent years and the Spirits Bar at ProWine China 2016 provides the perfect opportunity for exhibitors to showcase their products beyond their exhibition stands.”


Currently, Armenia, France, Italy, Russia and Mexico, with long traditions of spirit production, have confirmed their participation at the trade fair. Producers of spirits from Latvia, Sweden, Moldova and Finland have also signed on to participate.

 Visitor pre-registration is now open! 

The official website of ProWine China is now accepting visitor pre-registration. For more information, please visit Mainland China trade visitors who pre-register by October 28th will receive their visitor badges via post before the opening of the trade fair. Overseas trade visitors will receive their registration number via email, and will be able to exchange it for visitor badge at the registration counter during the days of the exhibition. The organizer strongly recommends all visitors to pre-register online, as long queues are expected at the registration counter during the 3-day show. 



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Press Contact ProWine China:

Messe Düsseldorf (Shanghai) Co.,Ltd. 

Ellie Xu 

Tel.: +86 21 6169 8355


Press Contact ProWine China & FHC:

China International Exhibitions Ltd.

Margaret Zhang

Tel.: +86 21 6209 5209 


Press Contact ProWein:

Messe Düsseldorf GmbH, Press Office ProWein 

Christiane Schorn, Brigitte Küppers (Assistant) 

Tel.: +49 211 4560 991 




Organizer Background Information

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai, Beijing and Shenyang with a workforce of 70+ full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at


China International Exhibitions (CIE)

A member of the Allworld network, is an organiser, manager and consultant for trade exhibitions. CIE is responsible for a full calendar of trade only exhibitions in Shanghai and Beijing. The company's first exhibition in China was in 1982 and has since organised over 70 exhibitions in mainland China and Hong Kong SAR. Our unrivalled experience of more than 22 years in the Chinese exhibition industry has equipped the company and staff with skills and contacts to organise "Professionally Organised Exhibitions" for international companies in the China market. Quality is the hallmark of CIE exhibitions: quality of organisation, quality of market leading exhibitors, quality of buyers and the outstanding quality of our service to help companies market their products in the new and ever changing China market.



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