ProWine China 2016: The Connection On The Silk Road

September 13, 2016

The Silk Road has been seen as an important economic, political and cultural channel, which connects mainland China and European continent back in ancient times. There are lots of countries that produce wine on the Silk Road. The industry-leading wine and spirits exhibition – ProWine China 2016 connects these counties on the Silk Road and present a great event for wine professionals.

Needless to say, the wine of China’s Ningxia Hui Autonomous Region has already drawn the world’s attention. Last year, foreign media raised the question: Is it possible that Ningxia to be the next Napa? Comparing with Napa’s a century grape plantation history, Ningxia took only ten years to transform the barren desert to a grape planting friendly land. These wines that made from the grapes grow on the Gebi desert have significant positive impact of Chinese wine position on the international stage. The wine tasting magazine RVF is going to bring the Gebi miracle with Jiahe Winery, Ma Winery, Kunjue Winery, Sung River, Chandon, Sha Po Tou, Xi Xia King, Jade Vineyard and Zhong Fei Winery to the world stage - ProWine China 2016 for the world to cheer. Xinjiang is located in the northwest China. Its wine making history can be traced back to thousands of years ago. However, it’s wine didn’t go out of the area because of reasons like lack of brand management and long-term development insights. In the recent 20 years, Xing Jiang government works together with wineries to promote its wine to the outside market. The wine magazine RVF invites Tian Sai winery, Zhong Fei Winery and Guo Fei Winery to its booth at ProWine China exhibition. So that they can take advantage of the opportunity to promote Xin jiang wine and build a stronger brand. RVF is going to organize 15 Chinese wineries to attend Prowine China 2016 in Shanghai.


Located in central Asia, Uzbekistan and Kazakhstan are well-known countries on the silk road. Although vodka and brand are more popular among locals, the local wineries still didn’t give up the traditional liquor. The main wine producer Arba Wine in Kazakhstan sees China as a major sales market, so they are planning to attend ProWine China in Novermber. In 2015, China consumed 99.7% of wine exports from Kazakhstan. And in 2014, 92.3% wine from Kazakhstan exported to Chinese market, and only 7.7% exported to Russia.


Georgia is the birthplace of the world wine, but also a country with the most grape varieties. China has become the fifth largest Georgian wine exporting destination market, and also became the fastest-growing market. With the development of the economic exchange between Georgia and China and the Silk Road’s strategic influence, there are about 30 Georgian wineries joint together to attend ProWine China 2016 to enhance their brand image in China market and they believe that there will be more and more Georgian wine coming to Chinese consumer market.

Located in south-eastern Europe, Bulgaria is one of the first countries of wine production in the world. In recent years, with the support of EU funds, the Bulgarian government began to focus on agricultural development.  Trade and economic cooperation between the two countries are becoming more and more common in the agricultural sector, while Bulgarian wine is gradually enter the Chinese market.


Bulgaria’s neighbor, the Republic of Macedonia, was founded less than 30 years. However, its wine-making history is even longer than France and Italy and its wine supposed to belong to the “old world” wine. In the Chinese market, Macedonian wine is not so popular comparing with its famous reputation in Europe and Middle East. Since left Yugoslavia, 90% of Macedonian wine exports to Europe. Now they start to pay attention to the increasing demand in China market. Macedonian exhibition group has already used ProWine China as a great sales opportunity to promote their wines since last year. And they are coming back this year to ProWine China 2016 as well.


Speaking of Romanian wine, Chinese consumers might not be familiar with the wine making destination, where the wine legend Dionysus lives. Not to mention that China has already became Romanian’s largest wine export destination in 2012, and the second and third largest, in 2013 and 2014 respectively. In recent years, more and more Romanian wine producers also saw huge potential of the Chinese market and in order to avoid the risk of the European single market, they have begun to actively promote the exhibition to China. Last year ProWine China welcomed 11 Romanian exhibitors. This year, Romania Wine Institute (APEV ROMANIA) will, like last year, organize the Chinese delegation to participate in influential wine and spirits trade show. I believe there will be more and more consumers can enjoy the high quality and diversity of the Romanian wines.

Hungary is located in Central Europe, and it is a historical wine-producing country. The world-renowned Tokaji wine can be referred to Hungary's most dazzling pearl, not only popular in the royal family in Europe, but also Beethoven and Haydn’s favorite. In recent years, Hungarian wine exports to China presented each year at 30% growth rate. And China has become Hungarian wine’s largest market except Europe.


Vodka is Poland’s national wine, Poland has the world's highest alcohol degree of vodka called Spirytus. Its alcohol degree is up to 96% alcohol, and in fact, its degree is the highest degree of alcohol, the most potent liquor.

In addition, the Republic of Belarus, Latvia and those countries on the Silk Road will also present their wines at ProWine China 2016.


The Silk Road, serving as a window in the past, has significantly promote exchange and communication between China and western world in economy, culture, technology, politics, religion and so on. Right now, those countries still benefit from its long-term positive impact.

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